Parviz Designs is a second generation family business. Parviz Hakimian, founder became established as a master diamond cutter in Israel’s renowned Diamond Bourse in the 1960’s. His experience and reputation led him to the position of manager at a prestigious diamond house which soon after entrusted him as a partner in their firm. Later, moving to New York and expanding, his three sons entered the family business. They brought with them an innovative outlook enabling an environment of creativity in styling. Understanding their customers’ needs and creating unique designs for people to cherish for generations became more than a profession, it is their passion.